Valtech：2023年体验驱动增长：借助客户数据平台打造超个性化体验研究报告（英文版）

Implementing a Customer Data Platform (CDP) has emerged as a powerful solution to address these challenges, offering unparalleled data unification, real-time insights, and the ability to personalize marketing efforts across multiple channels. When it comes to investing in CDP, it may appear to be a simple choice; yet it can introduce complexity into your organization’s ecosystem. Companies are tasked with the challenge of carefully considering, selecting and implementing a CDP while also navi