MikMak：2024年社会商业状况报告（英文版）

Social media is often looked at as the “third shelf,” as many shoppers discover and buy products on social platforms. For brands, social commerce is a crucial part of connecting with consumers and driving eCommerce sales. In fact, according to Statista, social commerce sales accounted for nearly 1.3 trillion dollars worldwide in 2023, and are projected to grow to 8.5 trillion by 2030.