Mediaocean：2025年CTV广告洞察报告（英文版）

When the history of CTV advertising’s early years is written, Netflix’s streaming of the Mike Tyson-Jake Paul fight in November 2024 may be viewed as a tipping point. The event drew 108 million viewers. Those numbers are akin to Super Bowl broadcasts and undeniable proof that viewers have embraced watching live sports on streaming. Live events are the last stronghold of linear TV, and that wall is crumbling. Viewers by the hundreds of millions have shifted to streaming. And advertising opport