奥美Ogilvy：全球B2B意见领袖营销的兴起报告（英文版）

Whereas B2C more often demands trendsetters and tastemakers, B2B requires credible expertise rooted in proven experience that contributes to professional opinion. This could come in the form of Thought Leaders, Subject Matter Experts, Academics, Business Owners, Content Creators, Analysts & Journalists, and even a company’s own employees. Often having their own in-built audiences and followers, their influence is visible through a plethora of channels, from widespread social media content