KAWO：2024年针对中国千禧一代的社交媒体营销报告（英文版）

The population of millennials in China reached 320 million in 2023, making up 22% of China's total population [S] — this number is 3.5 times the number of millennials in North America. Chinese millennials account for 28% [S] of the total income among active consumers in China. Chinese millennials are the top spenders in most consumer categories, second only to the older generation (46 to 65 years old) who have successfully accumulated their wealth and contribute to more than 50% of the na