BearingPoint毕博：2024创新报告（英文版）

Localization trend continues: 63% of respondents say they conduct research in China (+6 p.p. compared to 2022) and 69% say they do development in China (+ 4% p.p. compared to 2022), indicating a trend towards localizing R&D. Most respondents (64%) name product competitiveness as the main advantage of innovating in China, followed by access to existing or new markets (62%) and increased brand recognition (52%).Research going global: 29% of German companies conduct research in China for gl