黑天鹅数据:2023年化妆品趋势与创新报告(英文版).pdf |
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Questions you’re probably asking right now: 1. How is inflation impacting my category, portfolio, and brands? 2. Which elements of my product concept are most relevant when consumers are squeezed? 3. Should I dial down sustainability and dial up trust and value for money? 4. Which new product launches in my innovation pipeline are still relevant to consumers? Which should I pause? This report provides a framework for how to answer these questions and more using TRENDSCOPE.
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