IBM商业价值研究院：2024数字汽车时代：需求驱动汽车制造商的数字化革新研究报告（英文版）

Automakers, once defined by Detroit muscle and German engineering, are undergoing a seismic shift as they try to become digital-first companies making digital cars. Forget horsepower—cloud servers and lines of code are defining the automotive future. Automotive companies and their suppliers are navigating a shift that isn’t just about in-dash features, but instead is a complete transformation of how cars are designed, built, sold, and serviced. The era of the connected, software-defined vehicle