dentsu电通：：消费者情绪洞察：2024国民幸福感报告（英文版）

In the turbulent financial, business, and political landscape of today, brands that lag are those that stray from customer sentiment. In contrast, successful brands are mastering the art of happiness by innovating, generating fresh consumer demand, and reshaping the existing consumer experience landscape. Dentsu’s Read the Room research probes 2,000 people on their financial wellbeing and attitudes to spending. It reports on how UK consumers are feeling each year so that brands can truly unde