Spate：2025年全球美容洞察报告（英文版）

Spate highlights the key trends driving growth in the global beauty market based on the Popularity Index, with fragrance and hair products leading the surge. As consumers embrace self-expression and convenience, these categories continue to expand, presenting brands with valuable opportunities. Perfume trends are on the rise, with strong predicted growth. While Asian-driven beauty trends like Korean skincare and collagen masks remain popular, emerging trends such as mini perfumes and hair pow