YouGov：2024年美国TikTok用户变化趋势、偏好及购物习惯分析报告（英文版）

Despite TikTok now facing a forced selloff or ban in theUS, usership has continued to surgeIn fact, the number of Americans using TikTok weeklyhas quadrupled since 2021, with an influx of age 35+users shifting the platform's demographics.What does this mean for brands seeking to engageconsumers on the video platform? And does TikTokShop present a new opportunity for social commerce?Leveraging YouGov Profiles and YouGov Brandindexthis report explores the changing face of TikTok in 2024.