璞砺营销咨询：2024年全球银行业基准研究报告：全力押注AI：银行业数字化转型的下一波浪潮（英文版）

When generative AI (Gen AI) burst onto the scene in late 2022 with the launch of OpenAI’s ChatGPT, it captivated the world’s imagination. The banking industry was no exception. AI is not new to banking. Banks have used it for years to automate insight generation, augment employee skills, eliminate repetitive tasks and more. But Gen AI is different. It creates original content, understands natural language and adapts to contextual nuances. Banks have begun to explore what Gen AI can do. They h