IAS：内容效应报告（英文版）

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual advertising. IAS research has shown that when asked, consumers prefer contextually relevant ads.  But what role does contextual matching play in the advertising experience… and how do consumer brains respond?  IAS teamed up with Neuro-Insight once again to evaluate how likely consumers are to remember contextually matched ads. Our research found that contextually relevant ads no