Brand Finance：2024年酒精饮料品牌排行榜报告（英文版）

Smirnoff (brand value down 14% to USD2.2 billion) is the world’s most valuable vodka brand ranked this year. Smirnoff’s “WE DO WE” campaign which was introduced in May this year, is a vibrant global brand positioning that celebrates the power of the collective. The campaign represents a significant platform shift for the brand, infusing fresh energy and embracing diversity. Through social and audio visual creative content, it champions the magic that happens when different people, i