RBM：2018年SBCC工作组年会报告（英文版）

Anna McCartney-Melstad presented an overview of successful practices and new trends in the field of strategic communication and social and behavior change. Over the years, our discipline has learned that successful programs use behavioral theory and formative research, harmonize messages among partners, change social norms to make the desired behavior the expected or default behavior, and take advantage of multiple channels and strategies. Much of this learning is reflected in the SBCC WG’s S