Pixalate：2024年Q1苹果TV异常与欺诈性捆绑ID风险报告（英文版）

This report provides insights into a common challenge in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps and the challenges around mapping these Bundle IDs to the actual apps. Unmapped Bundle IDs are problematic from the POV of targeting, reporting, and may also be indicative of fraud/spoofing. These findings are based on over 1.8 billion open programmatic ad impressions across CTV platforms analyzed by Pixalate in March 2024. The main reasons for Bundle IDs staying uni