Kantar：2024年度杰出创新奖报告（英文版）

This can happen in many ways – not just through new products or services, but also in additional contexts, on different occasions, or with wider demographics, for instance. Kantar analysis has shown that brands that can identify and move into new space double their chances of growth. But getting it right isn’t easy. So, what makes the difference? To help answer that question, last year we launched Kantar’s Outstanding Innovation Awards. We drew on our comprehensive research to identify excell