普华永道：2025年快消品与零售业中的可持续包装研究报告（英文版）

Most packaging strategies tend to focus on actions that are largely based on market trends and internal systems practised by established organisations. A structured ESG governance framework is crucial for executing a sustainable packaging strategy in a company. Brand perception of sustainability is shaped by both external communication and internal performance. Aligning green marketing outreach with sustainability reporting standards is crucial for companies to have effective outbound communi