Tinuiti：2024年第四季度数码广告基准报告（英文版）

Spend growth for Meta-owned properties Facebook and Instagram picked up steam in the fourth quarter, and Meta overall grew 15% year over year, up from 9% growth in Q3. While other major platforms and formats like Google paid search, Amazon Sponsored Products, and YouTube ran into tougher year-ago comparisons in the final quarter of 2024, Meta growth slowed down in Q4 2023 such that comps were softer.In addition to softer year-ago comparisons, Meta’s Q4 growth was helped along by the continued