CreatorIQ：2024年品牌启示录：从碧昂斯的护发品牌中学营销报告（英文版）

What do lush beard oils, Americana, and bees have in common? Beyoncé, of course. In late February 2024, the global superstar launched her long-rumored haircare brand, Cécred. Following in the footsteps of her mother, who owned a hair salon, Beyoncé hoped that Cécred would inspire others to prioritize themselves—in all their versatility—and maintain sacred rituals. In its first month on the market, Cécred pulled off what few brands across industries have done before. As measured by Earned Media V