Placer.ai：2024年市场平稳期下健身品牌的制胜策略分析报告（英文版）

The Fitness industry was a major post-pandemic winner. Visits to gyms across thecountry surged as stay-at-home orders ended and people returned to their in-personworkout routines. And even as consumers reduced discretionary spending in the faceof inflation, they kept going to the gym - finding room in their budgets for the chanceto embrace weliness and get in shape while interacting with other people.But no category can sustain such unabated growth forever - and as the segmentinevitably stabi