Wunderkind：2025年品牌营销趋势：专家预测报告（英文版）

In the race to stay top-of-mind when consumers are ready to purchase, first-party data is the key to delivering the truly personalized marketing that modern consumers expect. Unlike third-party data, it comes directly from consumers who interact with your brand, offering invaluable insights into customer behavior and preferences. This data allows brands to create hyper-targeted email and text campaigns, leading to higher engagement rates and a stronger ROI. However, collecting this data effec