DISQO：2024年节日广告与购物趋势研究报告（英文版）

Holiday shopping was once relegated to November and December with the bulk of purchases made during Black Friday and Cyber Monday. Now, retailers offer holiday events and deals as early as September to win the battle for consumer mindshare (and dollars) amid fierce competition. Holiday shopping is changing... can marketers keep up? HOW Consumers now seamlessly switch between shopping in-person and online via mobile, tablet, or computer. They’re experiencing ads across multiple touchpoints and