Daxue Consulting：2024中国样本经济报告（英文版）

Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences.

In China, product samples are evolving from a promotional tactic to a packaging option, as consumers are increasingly willing to buy sample-sized products. This surge in demand has led more and more brands to directly sell samples themselves, instead of leaving a void that used to be filled by unaut