AdAge：2024年广告业未来巨头研究报告：深入剖析重塑广告规则的品牌（英文版）

Every month in the U.S., 100,000 brands are involved in advertising — 10,000 of them for the very first time — and 30,000 are trying a new channel or ad format. Advertising is a vibrant industry, but it’s easy for marketers to get lost in all the noise. Could they look up to market leaders for inspiration? There’s plenty of research out there telling us that Apple (or Amazon, or Walmart) spends the most, sells the most, has the highest valuation, or is the fairest of them all. Industry analys