WPP&奥美：2025年T台之上：红人营销的五大趋势研究报告（英文版）

Our exclusive YouGov survey of 2,000 UK consumers reveals a surprising trend: even the luxury sector, traditionally associated with exclusive, in-person retail experiences, is now thriving in the digital sphere dominated by content creators. Over a quarter (27%) of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms like TikTok and Instagram, proving that social commerce isn’t just for mass-market brands. This presents a critical opportuni