普华永道：2024年全球体育行业调研报告-行业是否步入增长轨道（第8版）（英文版）

Since its inception in 2016, our Global Sports Survey has tracked the pulse of the sports industry by analysing leaders’ perceptions of market growth, challenges and opportunities. This year’s findings reflect the broadly positive outlook of sports executives. More optimistic than last year, they reveal a growing yet cautious confidence in the global sports markets. We explore the current market forces and threats, and dive into six themes we believe will shape the future of the sport industry.