Blueconic：2024年顶级B2C品牌营销领导者调查报告（英文版）

From March 19 to April 10, 2024, the WBR Insights research team surveyed 100 leaders from consumer brand manufacturers and multi-brand retailers to generate the results featured in this report. Participation was voluntary, with respondents chosen based on availability and the demographic criteria outlined below. Respondent identities were confirmed by phone before completing the survey but remain anonymous throughout.