Mediaocean:破解密码,接触专业观众(英文版).pdf |
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Traditionally, marketing to professionals required you to put away your common sense and think of the audience only in the context of the 9-5. Never mind your target’s family life, hobbies or passion projects. In today’s world, where personal and professional identities have meshed like never before, thinking of the professional audience in a business-to-business silo just won’t work. Remote work has surely blurred the lines between office and home. But so have digital marketing channels. Tar
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