Feedvisor：2020年电子商务时代的品牌和亚马逊（英文版）

Consumers are increasingly shifting their shopping behavior to marketplaces over brand and retailer websites, using these digital destinations for every phase of their purchase journey, from discovery to price comparison to conversion. In 2018, consumers spent a staggering $1.66 trillion globally on the top 100 online marketplaces, generating 50% of global e-commerce sales for that year.1 Then, for the first time in history, the U.S. e-commerce market in 2019 surpassed 10% of total U.S. retail s