西蒙顾和：2025年大事件蓝图：高风险谈判实践指南报告（英文版）

Our recent Global Commercial Trends Study shows that organizations are modernizing their sales processes and commercial operations to address challenges and future-proof business strategies. Yet, when it comes to big deals, most commercial leaders spend only a few hours preparing their negotiations, despite the significant revenue at stake.In this whitepaper, we will discuss the major pitfalls when preparing for high-value deals and outline a 10-step framework to win big deal negotiations.Fro