Optimove：2023年返校消费者调查报告（英文版）

The 2023 Back-to-School Survey by Optimove highlights that 88% of consumers are steadfastly brand loyal and will return to their go-to stores and websites for back-to-school shopping. Additionally, a vast majority (86%) are predisposed to repeat purchases from the same brands as last year. Despite generally being budget-minded, parents or guardians are willing to spend more on educational needs. Approximately half of the consumers surveyed intend to spend more on school supplies in 2023, a no