Virtual Nation：2024年品牌声誉与社交优先营销报告：消除品牌安全盲点（英文版）

From high-profile consumer goods down to manufacturing, brands from every vertical are facing the push-and-pull of emotionally charged social issues playing out in the public consciousness. The influx of scandals hitting some of the largest and most established brands is bringing into question the effectiveness of current brand safety strategies. The intersection of social media and traditional media contributes to a challenging landscape for brands to navigate and engage with. At a time when