Mediaocean：2025年第二季度技术市场报告（英文版）

Tech marketers are taking a more focused, pragmatic approach to media in H2—concentrating on high-performing digital channels, expanding CTV investments, and returning to the stability of traditional TV amid economic uncertainty. Social Platforms (74%) top the list for planned increases, with a 16% increase from earlier this year, signaling continued reliance on these channels to drive performance. CTV (62%) follows closely, with a 27% increase, the largest gain across digital channels, refle