Adjust：2025年深度链接全面剖析：移动应用营销人员、开发人员与产品经理的全能手册（英文版）

Mobile advertisers face a significant challenge in today's digital environment: guiding users efficiently from ads and external sources to specific in-app content. As user attention spans diminish and competition intensifies, the need for streamlined, frictionless experiences has become critical. Deep linking addresses these challenges head-on, offering a solution that benefits apps and users alike. In a single click, a user can install an app—or arrive at relevant in-app content—straight