dentsu电通：2025年全球首席营销官报告：人工智能与人类创造力交汇下的营销（英文版）

Every week seems to bring an exponential leap forward, triggering both wild excitement and existential anxiety. Agentic AI represents the next leap forward, transforming search, commerce and user experience with new levels of autonomy and personalization. Our 2025 CMO Report makes it clear that AI is already deeply embedded in marketers’ everyday ways of working. Almost every CMO surveyed is using AI in their personal workflows: simplifying, synthesizing and shortcutting. CMOs are long past e