RollWorks：2024年ABA手册：实现投资回报率最大化的更明智的B2B策略报告（英文版）

At the core of any successful Account-Based Advertising strategy lies a deep understanding of your audience. RollWorks emphasizes the critical importance of audience segmentation—dividing your target accounts into known contacts you've already engaged with and unknown contacts you've yet to discover. This segmentation allows for precision targeting, ensuring your messaging resonates with each group effectively