Sprinklr：2022年品牌真实性战略手册：如何发展、管理和保护您的品牌报告（英文版）

When you think about an authentic person, you probably think about someone who is genuine. When we encounter someone like this, we respond to them, engage with them, and want to associate ourselves with them. That’s exactly the response customers have to authentic brands, too. Authenticity may seem like a subjective characteristic, but customers recognize specific traits common to every authentic brand. These four elements are essential when seeking the most meaningful connections with consum