Skai：Advertising Trends：2024年第二季度趋势报告（英文版）

As we continue into 2024, a dominant theme across digital advertising has been rising prices. There have been anecdotal reports that search advertisers are turning to other channels like paid social because search clicks have become too expensive, but also reports that social advertisers are doing the opposite for the exact same reason. Clearly, we are in a period of rising ad prices. The analysis of Skai data that follows bears that out. However, there is important context. This is not the f