proximic：2024年广告隐私报告（英文版）

This report marks the inaugural year of Proximic by Comscore’s State of Privacy in Advertising research, the newest addition to Comscore’s “State of” report series. The State of Privacy in Advertising delves into the current and anticipated impacts of rapidly evolving data privacy laws and regulations in the digital advertising landscape. Proximic by Comscore conducted extensive survey research across leading advertisers, publishers, and technology companies to gauge their current strate