sana：2025年B2B电子商务采用指南报告-如何留住客户（英文版）

If you’ve had any experience in or around a B2B web store, then you probably already know customer adoption is half the battle. The reason? It’s tough to meet the expectations of buyers, who are accustomed to seamless B2C purchasing experiences. Equally challenging is the buy-in of commercial teams, who view e-commerce projects as threatening at worst, and unnecessary at best. At Sana Commerce, we’ve studied the core components of what makes a B2B web store work. For over 15 years, we’ve