WPP：2024年游戏助力品牌亲和力提升：青少年社群的深度触达策略研究报告（英文版）

Fortnite is one of the leading metaverse and gaming platforms, with recent launches and collaborations (like LEGO Fortnite) ensuring that it remains front and center of youth pop culture. Naturally brands are eager to use Fortnite and other gaming platforms to bring their brands to life in creative, authentic ways. But what is the impact of these investments and how do you maximize this ROI?.This study sought to understand how brands can/should show up in and around the metaverse, with Fortni