Optimove：2024年消费者对AI驱动的品牌营销的看法调查报告（英文版）

Overall, the sentiment toward AI in marketing is largely positive, with more than half of consumers holding favorable feelings towards companies using AI. A significant portion appreciates AI's tailored marketing and believes they can identify AI-driven marketing technology. Trust in brands employing AI in marketing is notable, and a substantial percentage of consumers have made purchases influenced by AI recommendations. However, data privacy remains a top concern for a significant porti