群邑：2024年奥运会规模的复苏报告（英文版）

It’s no secret why networks and advertisers love sporting events. Live sports guarantee something increasingly rare in a fractured media environment: massive live audiences. But what about consumers? As Kate Scott-Dawkins wrote in GroupM's This Year Next Year Midyear Report, it’s a hunger for collective experiences in a world of hyper-individualized media diets. “Sports,” she wrote “will continue to be important opportunities for brands to be a part of ‘collective effervescence