尼尔森IQ：下一个边疆：2024-2025年美国电视荧屏&新电视荧屏指南报告（英文版）

In a world where linear broadcast and cable represent just half of overall TV viewing, the traditional TV season’s rule over the calendar may be shifting, and buyers and sellers need to operate with more agility and flexibility. The Upfronts still have a critical role to play, but perhaps not as a harbinger of the whole TV schedule anymore. In section 1, we’ll look closely at new platform and programming trends to illustrate the rise of Convergent TV.