YouGov：2024年美国媒介形态趋势报告（英文版）

How has media consumption and engagement changed in recent years, which channels are on the rise, and how are consumers responding to the barrage of omnichannel advertising? Leveraging YouGov Profiles, this report explores shifts in media habits of Americans over the past five years, and drills down into their attitudes toward advertising. In particular, we chart the rapid adoption of online media by older Americans since 2019, and profile the Americans who are most receptive to adver