InnoVid：2024年零售业广告洞察报告（英文版）

Click-Through Rate By Standard Video Ad Length Click-Through Rate, or CTR, is calculated by dividing the total number of impressions by the number of ad impressions that resulted in a click-through to an external new web page. Within the 2023 data for Retail, we found that less than 10-second videos outperformed other standard videos in terms of CTRClick-Through Rate, or CTR, is calculated by dividing the total number of impressions by the number of ad impressions that resulted in a click-thr