Mintegral：2024年上半年东南亚游戏媒体采买状况报告（英文版）

The mobile gaming market in Southeast Asia is experiencing phenomenal growth, driven by its advancing mobile networks, widespread smartphone adoption, and robust mobile payment systems. The infrastructure has fostered a thriving mobile industry, particularly in gaming, where consumer preference for mobile apps is strong. This report equips marketers and game developers, particularly those specializing in Casual and Hybrid Casual games, with the latest trends and data to capitalize on this dyn