Brand Finance：2024年最有价值和最强大的AFL&NRL品牌报告（英文版）

The Brisbane Broncos lead the way as the number-one NRL brand for value (AUD124 million) and strength. While not having won a premiership since 2006 and with variable on-field performance in recent years, the Broncos continue to be the flagship NRL club for commercial and match-day revenue. The club has built high brand equity since its inception in 1988, driven by its dominance in the Queensland market and the benefit of being the only Brisbane club until the arrival of the Dolphins last yea