Pentawards：2023-2024年度包装设计十大趋势报告（英文版）

When design transcends aesthetics to carry meaningful messages, this not only captures attention, but also sparks awareness and encourages positive actions. It is an illustration of how design can be elevated to convey purpose, educate, and inspire action. LA PITA’s ‘BOSAI GIFT’, designed for the Japanese earthquake-prone community, serves as more than just a product; it’s a solution to a critical problem, promoting preparedness and care. The packaging goes beyond aesthetics by emphasising th